2021 · A garage in Des Moines
It started with a bucket and a promise.
Eighteen years old, one vacuum, one rule: leave everything better than you found it.
The discovery
The secret was never the soap.
Every business lives or dies in the same moment — someone needs something, and someone either shows up or doesn’t.
The obsession
So the question became: what else could show up?
A receptionist that answers at 2 a.m. A to-do list that forgives. A stockroom that watches itself. A detailer, summoned like a ride.
Today
From the service industry to artificial intelligence.
Seven ventures. One standard: solve a real problem.
Meet all seven